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A careers outreach “kit” for IP Inclusive Week

Our Careers in Ideas outreach initiative was created to raise awareness of IP-related careers. The idea behind it was that in order to increase diversity within the IP professions, we also need to widen the pool from which we recruit.

Whether to mark IP Inclusive Week or as a longer term project, we would love it if your organisation could use Careers in Ideas in some kind of careers or outreach project – perhaps a careers fair, a careers talk in a school or university, or an event of your own.

​One way of “reaching out” to potential future IP professionals is to host a work experience day for school or university students. So, as the Careers in Ideas contribution to IP Inclusive Week, we’ve created a resource pack to help you plan an event like that.

Based on a work experience day hosted by AA Thornton and attended by sixth-form students (plus teachers) from a London secondary school, the pack provides suggestions for both format and content, sample case studies and basic guidance on presenting to students who may initially have little awareness of the IP system. It incorporates the Careers in Ideas materials (there’s an information booklet, poster, “opportunities map” and Powerpoint® presentation on the Careers in Ideas website, all of them free for anyone to use in promoting careers in IP), but it also, importantly, shows you how to begin by stimulating interest in IP itself, using workshop exercises and discussions.

You can download the components of the new resource pack below:

“Outreach” is of course more than just providing information to people who express an interest in IP-related careers. It’s about reaching people who wouldn’t otherwise know about these opportunities. It means talking to students in the early stages of their higher or further education, to sixth-form students, and even further back to school children who are only just embarking on – or perhaps still deciding about – their GCSE studies. Engaging with these types of audience requires a different approach to the normal IP professional presentation style, so we hope that our resource pack will help you tailor your event for the students you meet.

Work experience days are an opportunity not only to raise awareness of IP, but also to identify potential future employees, build relationships with local schools and colleges and promote your own organisation. They can also help to develop your employees’ communication, presentation and team-building skills, and provide a huge sense of fulfilment.

And the simple truth is, the more widely we can disseminate the Careers in Ideas materials, the more effective they will be in bringing new recruits into our professions. So please use them whenever you visit schools, universities or careers fairs, as well as in your in-house events.

​Our thanks go to Chris Burnett and his AA Thornton colleagues James Anani-Isaac, Julie Barrett-Major, Karen Genuardi, Lucy O’Brien and Suzanne Power for putting the resource pack together. Thank you as well to the firm itself for so generously sharing its ideas and experiences so that others in the profession can provide similarly engaging outreach events.

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